Home Tek IBM Launches Advertising Accelerator with Watson

IBM Launches Advertising Accelerator with Watson

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients

Rilispedia.com – At the 2020 Consumer Electronics Show (CES), IBM (NYSE: IBM) today announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial  intelligence (AI) to predict the optimal combination of creative elements to help drive  high engagement and conversion for a given audience.

The predictive solution from IBM leverages Watson to create campaigns designed to understand and engage consumers while addressing industry pain points like targeting and personalization. IBM Advertising Accelerator with Watson makes AI more accessible to advertisers, to help drive faster predictive models, enhance creative performance, audience discovery and actionable insights. The new solution continuously learns and predicts, helping advertisers to better understand the composition and preferences of their audience to inform future media strategies.

“Ad targeting enables marketers to identify core customers, who are often overserved with messages that might not  drive immediate action,” said Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising. “Advertising Accelerator with Watson aims to address this challenge head-on, arming clients with IBM Watson to help them better engage and understand their target audience.”

IBM Advertising Accelerator with Watson empowers advertisers to stop reacting and start predicting. By enabling hyper-personalized advertising, the solution offers capabilities that can help media buyers and brands, including:

  • Anticipation: Predicts the creative elements to drive engagement
  • Segmentation: Discovers new audience segments based on message resonance to help expand a message to untapped audiences.
  • Revelation: Analyzes each campaign from a creative and audience perspective, extracting insights on the highest and lowest performing experiences.

Acknowledging the potential value that IBM Advertising Accelerator with Watson can bring advertisers, LendingTree, Potential Energy Coalition and other leading brands plan to implement the AI-enabled predictive audience solution in beta at launch.

“Matching creative iteration with audience segment is the next step in campaign optimization,” said Josh Eldridge, Senior Director of Marketing, LendingTree. “LendingTree is proud to implement IBM Advertising Accelerator with Watson at launch to improve advertising effectiveness.”

Must Read

ShopeePay Gandeng Viu, Mudahkan Akses Jutaan Masyarakat Indonesia untuk Menikmati Hiburan Terbaik Asia

Rilispedia.com - ShopeePay, layanan pembayaran digital yang berkomitmen mendorong akses digitalisasi finansial bagi pelaku bisnis dan konsumen di seluruh Indonesia, dan Viu,...

Sony Indonesia Resmi Luncurkan Tiga Lensa G Performa Tinggi Terbaru

Rilispedia.com - Sony Indonesia resmi mengumumkan tiga lensa G yang luar biasa untuk jajaran E-mount, yaitu FE 50mm F2.5 G (model SEL50F25G),...

Indodax Capai 3 Juta Member, Siapkan Program Untuk Komunitas Kripto

Rilispedia.com - Indodax, Indonesia Bitcoin and crypto exchanges, mencatatkan jumlah member menjadi 3 juta orang member aktif. Dalam merayakan hal itu dan...

OPPO Bagikan Tips Olahraga saat Berpuasa Selama Ramadan

Rilispedia.com - Menjalankan ibadah puasa di bulan Ramadan bukan alasan bagi kamu untuk malas gerak (mager) dan doyan rebahan, apalagi sampai "puasa...

Blibli Perkuat Ekosistem Halal Secara End-to-end Untuk Dukung Gaya hidup Halal Konsumen Indonesia

Rilispedia.com - E-commerce lokal Blibli memperkuat kehadiran produk dan layanan yang memenuhi kebutuhan gaya hidup halal para pelanggan Indonesia dengan meluncurkan dua...