Home Tek Parks Associates: 7% of US Broadband Households Have Bought a Self-Installed System

Parks Associates: 7% of US Broadband Households Have Bought a Self-Installed System

ADT, Arlo Technologies, Google, Ring, and SimpliSafe share insights on growth of DIY Security Solutions at CONNECTIONS™ Summit at CES®

Rilispedia.com – New Parks Associates security research finds 7% of US broadband households have bought a self-installed security system, with 46% doing so to protect their home and belongings. Leading players ADT, Arlo Technologies, Google, Ring, and SimpliSafe will address key topics in the home security business at Parks Associates’ fifteenth annual CONNECTIONS™ Summit: Smart Home Business Models and Strategies, January 7 at CES® 2020 in Las Vegas. 

CONNECTIONS™ Summit addresses new technologies, deployment strategies, and consumer demand for new wireless solutions that will drive the next stage of connected living. Sessions will also explore the latest privacy solutions and what successful players are doing to secure data and communicate these efforts to their customers. CONNECTIONS™ Summit sponsors include Alarm.com, AmTrust Specialty Risk, ARM, Bitdefender, Cirrent, Everise, Inspire, Irdeto, Sprosty Network, Zen Ecosystems, and MMB Networks.

Parks Associates: Top Purchase Drivers of Self-Installed Security System
Parks Associates: Top Purchase Drivers of Self-Installed Security System

“DIY systems offer safety and security at a low cost that will increase adoption over time, especially as self-monitored options become more commonplace,” said Elizabeth Parks, President, Parks Associates. “More affordable devices in the market will appeal to cost-conscious consumers, especially cameras, which are the leading device attached to a security system. Among networked camera owners, 29% report that a less expensive brand was an important consideration during purchase. We look forward to hearing from industry leaders during this security session at CONNECTIONS™ Summit.”

The session “Disruption in Home Security: Smart Home Convergence” features the following speakers:

  • Naveen Chhangani, VP, Product and Services, Arlo Technologies
  • Raya Sevilla, SVP Product, ADT
  • Vera Tzoneva, Head of Assistant Distribution Partnerships, Google
  • Andrew Vloyantes, GM of Installed Solutions, Ring
  • Matt Wolf, Head of Partnerships, SimpliSafe

CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes eight executive sessions and a networking reception, sponsored by Alarm.com, on January 7, the opening day of CES.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Elizabeth Parks at eparks@parksassociates.com.

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